Paired with LACTAID®, "Milk the Moments" was a concept born from a play on words so consumers can drink milk while
enjoying each and every moment of life. The 3+ year, multi-platform media campaign enticed a new millennial audience to
Milk the Moments and try LACTAID®. With thumbstopping recipe videos, authentic influencer social content, custom activations,
and more — we helped spread awareness, taste, and the “cool-factor” of LACTAID®. Partners: Tastemade, Panoply, iHeartMedia, Smorgasburg, Collectively, Well+Good
For two summers in a row, we activated at America’s largest weekly open-air market: Smorgasburg.
Each month, Lactaid and Tastemade served the most-on trend dishes to thousands of attendees and invited
Tastemaker influencers will be invited to attend on behalf of Lactaid and post to their own social feeds.
With Well+Good, Lactaid tapped into an elevated wellness publisher to help drive social coverage of experiential trial
opportunities. Lactaid activated at 3x Well+Good Reteats where specialty influencers attended and hosted cooking
demonstrations to highlight Lactaid as the healthy hosting hack.
We partnered with Chef Guy Turland to create two lactose-free and highly Instagrammable dishes during
the first-ever one-month residency at his all-day Aussie café Bondi Harvest in Santa Monica.
Highlighting authentic movers & shakers with a fun and adventurous takes on the wellness industry, we created the original “How I Milk It” talent social series featuring @sarah_ayako, @davecoast, @emilyabbate. These influencers, experts in their chosen active space, shared their secrets to milking the moment while living a healthy, balanced lifestyle.
With iHeart, Lactaid was the presenting launch Sponsor of the “Food 360” podcast with celebrity Chef Marc Murphy.
“Food 360” explores the history and cultural influences that have shaped food as we know it today.
