SPRING INTO ACTION

In this 3+ year, multi-platform campaign we utilized Univision talent, Francisca LaChapel, to help motivate
the Hispanic American audience to get out and enjoy spring without letting allergies get in the way. Through custom vignettes,
on-air segments on Despierta America, integrated weather segments, and radio spots onUnivision’s radio and streaming platforms,
we personally connected Francisca to her audience and encouraged them to  take action this spring with ZYRTEC®.
Partners: Univision