STREETS + BEATS FEATURING NJOMZA

In Streets + Beats, an original series, we followed up-and-coming artist Njomza as she explored different iconic cities
and embraced the joy of discovery. Njomza peeled back the layers of Austin, Chicago, and New York City’s cultures by
connecting with tastemakers of music & style in each city. We aligned our launch with key music festival timing.
Series lives on FB Watch, IG, IGTV, along with talent social promotion.
Partner: Tastemade

We drove further awareness & engagement for OGX through Tastemade Travel’s top-performing social format:
Spotlight videos on locations in the country’s largest music cities that focus on music, style, and wellness.