To educate our consumers on how the balance in their skin is connected to the balance in their life, AVEENO® partnered with
a suite of publishers to share stories featuring multicultural influencers. From these stories we created
a suite of social videos,
digital articles, and print advertorials by leveraging first-party and third-party insights to inform messaging and creative.
We amplified the message by creating an ownable, multi-brand, socially led content platform. Partners: Condé Nast, Vogue, Self, Allure, Glamour, Essence, People en Espanol, WhoSay, Time Inc.
