We partnered with
Chrissy Teigen ahead of her hosting the 2016 Billboard Music Awardsto introduce the world
to ACUVUE DEFINE contact lenses which function as both a beauty and everyday corrective lens.
Paired alongside social and
an original content series — we gave fans a glimpse into Chrissy’s world
and her unique spin on cooking, beauty and style.
MILK THE MOMENTS
Paired with LACTAID®, "Milk the Moments" was a concept born from a play on words so consumers can drink milk while
enjoying each and every moment of life. The 3+ year, multi-platform media campaign enticed a new millennial audience to
Milk the Moments and try LACTAID®. With thumbstopping recipe videos, authentic influencer social content, custom activations,
and more — we helped spread awareness, taste, and the “cool-factor” of LACTAID®. Partners: Tastemade, Panoply, iHeartMedia, Smorgasburg, Collectively, Well+Good
For two summers in a row, we activated at America’s largest weekly open-air market: Smorgasburg.
Each month, Lactaid and Tastemade served the most-on trend dishes to thousands of attendees and invited
Tastemaker influencers will be invited to attend on behalf of Lactaid and post to their own social feeds.
With Well+Good, Lactaid tapped into an elevated wellness publisher to help drive social coverage of experiential trial
opportunities. Lactaid activated at 3x Well+Good Reteats where specialty influencers attended and hosted cooking
demonstrations to highlight Lactaid as the healthy hosting hack.
We partnered with Chef Guy Turland to create two lactose-free and highly Instagrammable dishes during
the first-ever one-month residency at his all-day Aussie café Bondi Harvest in Santa Monica.
Highlighting authentic movers & shakers with a fun and adventurous takes on the wellness industry, we created the original “How I Milk It” talent social series featuring @sarah_ayako, @davecoast, @emilyabbate. These influencers, experts in their chosen active space, shared their secrets to milking the moment while living a healthy, balanced lifestyle.
With iHeart, Lactaid was the presenting launch Sponsor of the “Food 360” podcast with celebrity Chef Marc Murphy.
“Food 360” explores the history and cultural influences that have shaped food as we know it today.
STREETS + BEATS FEATURING NJOMZA
In Streets + Beats, an original series, we followed up-and-coming artist Njomza as she explored different iconic cities
and embraced the joy of discovery. Njomza peeled back the layers of Austin, Chicago, and New York City’s cultures by
connecting with tastemakers of music & style in each city. We aligned our launch with key music festival timing.
Series lives on FB Watch, IG, IGTV, along with talent social promotion. Partner: Tastemade
We drove further awareness &
engagement for OGX through Tastemade Travel’s top-performing social format:
Spotlight
videos on locations in the country’s largest music cities that focus on music,
style, and wellness.
CURLS & CONVERSATION
In a candid conversation, Curl Queens @ownbyfemme, @daynabolden,@curlssforthegirlss,@charmsie,@amandarrwalker, @indiabatson, & @justlikejackies dish about the joys of natural, textured hair and reveal secrets to embracing your curls.
These branded custom videos feature Maui Moisture’s Curl Squad: a formidable
force of ladies who are here to help you discover, empower and understand your curls. Partners: Essence & Naturally Curly
OSCARS — WEEK OF RED CARPET PREP
Lilliana Vazquez, E! News Host, engaged in celebrity trends like the sweat body wrap treatment,
which entailed being wrapped up in foil like a human burrito, to get red carpet ready in a weeklong series of social-first video.
Another must-try trend on her checklist? Making sure her skin looked younger and smooth for the Oscars!
With the help of Neutrogena brand ambassador and celebrity dermatologist, Dr. Dendy Engelman,
Lilliana prepped her skin just like the stars! Partners: NBCUniversal, E! News
