ACUVUE® & AwesomenessTV joined forces on a tentpole event at Playlist Live to create a holistic marketing strategy
centered building awareness and establish trust and authenticity with our core audiences. Together, through immersive
live event experiences and motiviating social content, we inspired trial of ACUVUE® lenses. We created two
#ChangeItUp
videos featuring influencer talent, casting selections from Playlist Live, and surprise influencer experts.
Winners were strategically selected and matched with Alisha Marie and The Merrell Twins, mirroring their
#ChangeItUp dreams with the influencers’ aspirations. Throughout each video, we watched as the organized groups met
and discussed their experiences at Playlist Live, and embraced their
new ACUVUE® confidence
to #ChangeItUp & achieve their dreams.
