Clint Bowyer, HScott Motorsports and pro driver, partnered with VISINE®’s ‘For Your Viewing Pleasure’ campaign.
This partnership brought to life a whole new audience: NASCAR fans, which helped to realize VISINE®’s vision to
grow distribution with 7-Eleven by leveraging its new audience. We amplified the relationship by working with racing
assets and media relationships to create exclusive experiences that enhanced fans’ viewing pleasure of
the sport both at-track and at-home. In the end, we delivered never before seen views of the sport,
created Johnson & Johnson’s first ever virtual reality video, and played a crucial role in securing premier
shelf space for Visine, knocking off the competition at a top convenience retailer.
