INGREDIENTS 101 

INGREDIENTS 101 Utilizing Tastemade's super-social and info-driven Ingredient 101 format, we educated consumers
on the benefits of the whole ingredients that are included in each of the new Aveeno Haircare products.

GIVE A LITTLE LOVE TO THE EARTH

Aveeno® Haircare invited 50 influencers to brunch followed by a trip to Venice Beach for an afternoon to
clean-up one of California’s most beautiful beaches and give a little love to the earth!
The Influencer Brunch included custom activations and press to drive buzz for new Aveeno Haircare
Ambassador Daphne Oz and the Beach Cleanup was made public to encourage consumers
to care for the Earth like the brand.The centerpiece of the event was a custom living mural made entirely
of ingredients used in Aveeno Hair Products. Social Rally for the events included five influencers
amplifying the Earth Day event and benefits of Aveeno Hair products and a 20 part story on the
Tastemade Flagship account highlighting Aveeno Hair earth day event.