THE LENS THAT CHANGES EVERYTHING

In order to drive awareness and get consumers to ask for ACUVUE® Brand Contact Lenses, we activated
a sponsorship of Live Nation’s Music Midtown Festival in Atlanta. The activation featured influencer content
from Singer/Songwriter Mahogany Lox leading up to and through the event, an incredible two-story
on-site consumer experience, social extensions, digital media, and a sweepstakes.
Partners: Live Nation, Music Midtown, Snapchat, Seventeen